Today at Fonner
Three things are waiting. Nothing else needs you.
Quick actions
The things that come up most. One click each.
Race day packet
Pick the track and the date, drop the overnight and the standings. They land on the right track's page, the calendar and the race-day bar.
Events
These come from Event Temple, so a booking entered once shows up here and on the site. Add a one-off below if it isn't a venue booking.
| Event | When | Where | Visibility | Source |
|---|
Documents
Every document has one slot. Upload the new year and last year's copy files itself away, so nothing sits on the site pretending to be current.
| Document | Live now | Year |
|---|
What's open?
Somebody's on the phone asking about a date. Put the dates in and see every building at once, then start the booking from whatever they pick.
Event pipeline
Every inquiry from the website lands here with the building and date attached.
| Organization | Type | Building | Date | Value | Source | Stage | Calendar |
|---|
New booking
Somebody called, or it came in another way. Put it in here and it's in the pipeline with everything else.
Holds on the calendar
A date isn't firm until the contract and deposit are in, and a tentative date can be challenged with 24 hours' notice. The desk tracks that clock.
| Building | Date | Status |
|---|
Sponsors
Drop a logo and it updates everywhere it appears, including every race page. 58,831 people saw this strip in March.
| Sponsor | Placement | Logo |
|---|
Lists & automations
One list per experience instead of one list for everybody. Syncs to Mailchimp.
| Audience | Fed by | People | Automation |
|---|
Triggers
These fire without anybody remembering to do them.
Housekeeping
Things on the site that have quietly gone stale. Nobody has to go looking. Every item below is really on fonnerpark.com today.
Request a change
Tell us what needs to be different. You never have to find the page it lives on, and you never have to know how to do it.
Tap the microphone and talk. It types as you speak, and you can fix anything afterwards.
Your requests
Everything you've asked for and exactly where it stands. Nothing lives in an inbox.
Ask Fonner AI
It knows your site, your documents and your calendar. Ask it anything, or just tell it what to change and it writes the request for you.
Reports
Everything below follows this. Real numbers from your own site analytics, September 2024 to today.
Visitors, month by month
The months in your selection are solid. Everything else is there for context.
Year over year
The same stretch of the calendar, this year against last.
What people came for
| Page | Visitors | Share | Came from |
|---|
Page-level splits are modelled from the period total for this demo. On the live site these come straight from Google Analytics.
What the sponsors got
The number to put in front of a sponsor at renewal.
| Sponsor | Impressions | Clicks | Placement |
|---|
Search & AI visibility Checked this month
How findable Fonner Park is, both on Google and inside the AI assistants people now ask instead of searching.
What you rank for This week
| Search | Position | Monthly searches | Lands on |
|---|
Asked an AI assistant about Fonner Park Checked monthly
We check monthly whether the assistants can answer, and whether they cite you.
Where people actually click March 2026
Recorded from real sessions, no extra cost. This is the homepage, March. Hover a session on the right to watch it back.
Session replays Last 30 days
Watch exactly what somebody did. Useful when a horseman calls to say he can't find the condition book.
Send something
Pick what you're sending. It pulls the right list and fills itself in from the site, so a race-day email is about four clicks.
Campaigns Last 90 days
What's gone out and what's lined up.
Your people As of today
One list per experience, kept in step with Mailchimp. Somebody who buys a season table is a racing fan; somebody who asks about the Bosselman is not.
| Audience | People | Opens | Grew by | Fed from |
|---|
Who has access
No passwords. Everyone signs in with a link sent to their work email, and access follows the role, not the person. Hand it to somebody new in an afternoon.
| Person | Role | Can do | Last signed in |
|---|